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The Unexpected Boost of Interpol’s Premature Album Leak: ‘Antics’ Turns 20

Interpol’s second album ‘Antics’ experienced an unexpected leak before its release, a twist that may have played to their favor.
By VIBING
By VIBING
Imagine crafting an album with meticulous detail, only for it to leak 10 days after completion. Interpol experienced just that with their second record ‘Antics’, which turns 20.

When Interpol, the acclaimed indie-rock band from New York, completed their second album, they faced a musician’s nightmare: the work leaked 10 days after they wrapped it up. Yet, as we mark the 20th anniversary of their sophomore effort, ‘Antics’, hindsight reveals this leak might have been a blessing in disguise.

  • The buzz generated by the premature release had fans in every city talking about it before it even hit the shelves.
  • The album’s online circulation created a viral wave of anticipation and excitement that traditional marketing could only dream of.

Interpol’s organic grassroots promotional tour was fueled unintentionally by this leak, as the indie-rockers encountered fans humming their unreleased tunes before they had officially released a single track. It was a clear testament to the album’s brilliance and the power of word-of-mouth promotion.
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