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Ovarian Cancer Action’s Rebranding: Amplifying Purpose and Expanding Reach

Discover how Revolt’s rebranding strategy is enhancing Ovarian Cancer Action’s mission to increase awareness and improve survival rates.
By VIBING
By VIBING
Ovarian Cancer Action, a front-runner in the battle against ovarian cancer in the UK, undertakes a transformative rebranding. Partnering with Revolt, they aim to amplify their purpose and broaden their audience.

At the forefront of ovarian cancer research and advocacy, Ovarian Cancer Action has recently partnered with Revolt, part of Anthesis, to reshape its brand narrative and visual identity. This move is driven by the imperative to stand out in the fight against one of the most deadly women’s cancers.

Driving Awareness Through Design

  • A bold, new visual identity encapsulates their mission, merging evidence-based science with emotionally resonant storytelling.

  • The revamped logo features elements representing ovaries and the cancer ribbon, serving as an emblem of courage and determination in this fight.

  • Revolt’s choice of an empowered teal colour palette differentiates Ovarian Cancer Action from its contemporaries while maintaining ovarian cancer’s traditional hue.

To increase impact and engagement, Revolt’s strategy also included an overhaul of the organization’s digital presence. A comprehensive update encompassed not just visual elements but also a revamped tone that is both assertive in advocacy and compassionate in support.

With these changes, Ovarian Cancer Action aims to shatter the silence surrounding ovarian cancer, drive impactful advocacy, and foster a supportive community for those touched by this illness.
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