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Revolutionizing Retail: Kit Studio’s Visionary Design for London Transport Museum

Discover how Kit Studio brilliantly overhauled the London Transport Museum’s retail identity, blending iconic history with forward-thinking design.
By VIBING
By VIBING
Kit Studio has redefined the London Transport Museum’s retail space, showcasing an innovative identity that respects the brand’s storied design legacy. Their approach cleverly integrates London’s transport motifs to weave a modern narrative.

When the London Transport Museum envisioned a revamped retail identity, they sought not just to refresh their aesthetic, but to engage a narrative that runs as deeply as the city’s transport veins themselves. Enter Kit Studio—an agency synonymous with impactful design—entrusted to streamline and enhance the Museum’s retail presence while paying homage to London’s rich transport history.

  • Kit Studio’s client partner, Hannah Rea, outlined a strategy to embody the Museum’s mission within their retail offerings, bridging history and commerce.
  • Creative partner, Chris Bounds, took on the challenge to strike a fine balance with the new designs, avoiding pastiche while crafting a fresh and respectful homage.
  • Their design solution? A versatile tile system that narrates the transport tale through every product—be it through the ‘mind the gap’ inscriptions or the Harry Beck tube map style.
  • Hattie Evans highlights the sustainability efforts, as design eschews plastic for eco-friendly materials and utilizes the network’s color palette alongside the classic Johnston typeface.

Through a blend of function, form, and sustainability, Kit Studio reimagines retail in a way that’s emblematic of London’s transport heritage—connective, enduring, and designed with the user in mind.
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