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A Game-Changer in London’s Children’s Sports: The Foxes Club’s Bold Rebranding by Thisaway

Discover how Thisaway transforms The Foxes Club into a unified powerhouse with their innovative rebranding strategy.
By VIBING
By VIBING
In a city bustling with youthful energy, The Foxes Club has emerged as a premier sports provider for London’s children. Under the creative guidance of design agency Thisaway, this organization has undergone a transformative rebranding.

For those who’ve watched The Foxes Club grow, it’s evident that they’ve kicked their way into the spotlight of London’s children’s sports scene. Known for their stellar sports programs, camps, and academies, they’ve become synonymous with quality and fun!

  • • Established in 2007, The Foxes Club began humbly in a local park, building a community around games and activities.
  • • Eager to scale up, they recognized a need for change – a rebrand that would mirror their growth and clarify their offerings for a wider audience.
  • • Enter Thisaway, a Bath-based branding powerhouse tasked with the challenge of creating a cohesive and compelling brand identity for The Foxes Club.

The Mission:

Thisaway’s brief was to simplify the complex brand architecture and ensure the brand communicated trust, expertise, and fun across diverse demographics – catering to children, parents, and B2B entities like schools.

Their solution – ‘Well Played.’ This concept captured The Foxes Club’s playful ethos, while promising quality and professionalism. Removing ‘little’ from the previous name marked the club’s evolution and the aim to resonate with a broader audience.

A Visual Feast:

A memorable logo and a vibrant visual identity were meticulously crafted to adapt to different contexts and suit the varied tastes of children and teens.

From the energetic color palette to the robust selection of icons and illustrations, every asset was designed to engage and inspire.

Connecting with the Crowd:

Striking the right chord with kids and teens, while winning over their guardians and educators, was a balancing act. Thisaway navigated these waters by drawing inspiration from universally appealing brands and tailoring their approach accordingly.

With this rebrand, The Foxes Club is not just stepping up their game; they’re playing on a whole new field, and everyone’s invited to join the fun – Well Played, indeed!
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