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Reinvigorating Comfort: Ostermoor’s New Identity Crafted by Parker Studio

Discover how Parker Studio reimagined Ostermoor’s brand identity, blending historical craftsmanship with modern design for today’s direct-to-consumer market.
By VIBING
By VIBING
Combining tradition with innovation, Ostermoor’s partnership with Parker Studio marks a pivotal rebirth for the historical mattress brand. This collaboration showcases a unique transformation where heritage meets contemporary design.

For the discerning consumer, there’s an undeniable appeal in brands that boast a storied history—yet the mattress industry poses a unique challenge where ‘old’ can be a counterintuitive quality. Enter Ostermoor, blending a legacy dating to 1853 with a modern makeover by Parker, a distinguished design studio in Seattle.

The Brief

The objective was clear: to establish a rebrand that honors Ostermoor’s heritage and craft yet signals the brand as a trailblazer in the direct-to-consumer (DTC) space. Detailing layers of comfortable materials, Ostermoor’s products professed a sleep quality ‘built not stuffed’—a principle the company stands by to this day.

Visual and Verbal Reimagining

  • Inspiration was drawn from the company’s classic customer-facing literature, messaging, and The Witchery of Sleep—a publication that Ostermoor itself released in 1903.
  • The new wordmark features charming custom serifs, with interlocking Os that echo the quality and personality of the brand.
  • Visual assets are adorned with ornate typography, lush illustrations, and an inviting color palette of warm earth tones.
  • Parker’s creation of a verbal identity struck a balance between tradition and modernity, revamping original brand taglines for contemporary allure.

The new Ostermoor sings a harmonious tune, its redesigned persona both compelling and resonant. It’s a rare find in today’s market—fresh, yet familiar; current, but timeless.
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