Redefining Brand Communication: Company Policy’s Human-Centric Approach in the AI Era

In the evolving world of design and branding, where visual dazzle often trumps substance, Brooklyn-based Company Policy stands out with its unique philosophy — a testament to the innovative spirit of founder Adam Katz. With a background from Google’s Creative Lab to MediaMonks, Katz’s experiences have shaped a distinctive approach focused on dissolving conventional client-agency barriers and creating collaborative partnerships for deeper brand narratives.

• Breaking Barriers: True client partnership through transparency and collaborative processes.
• Communication is Key: Prioritizing language to enhance strategy and brand identity.
• AI Integration: Seamlessly blending AI and human creativity in art direction and storytelling.
• Experimentation and Learning: Encouraging innovation within and across industry boundaries.

A Collaborative Brand-Building Ethos

For Company Policy, the client relationship is a partnership, not a service. Their revolutionary approach involves clients in a transparent, iterative design process, welcoming ‘bad feedback’ as a valuable step towards the right solution. The result? Accelerated innovation and solutions that truly address client needs.

The Language of Design

Company Policy stresses the importance of language. By valuing words as much as visuals, they craft brand stories with depth, ensuring the message reaches its audience with clarity and impact.

Humanizing AI

The studio embraces AI’s potential but never loses sight of the human element. Whether it’s integrating AI into their own processes or narrating the stories of AI-focused clients, humanity remains at the heart of their work.

Overtime: The In-House Idea Incubator

Company Policy’s internal platform Overtime illustrates their commitment to pushing creative boundaries through the exploration of technology. It embodies the studio’s philosophy of continuous improvement and exploration.

An Educator’s Influence

Fostering a learning and sharing environment is crucial at Company Policy. With Adam’s background in education and a non-competitive ethos, the studio promotes knowledge-sharing within the team and the broader design community.

Branding for the Future

At the forefront of the future of brand communication, Company Policy builds timeless brands by focusing on the essence of brand identity over fleeting visual trends, marrying traditional design principles with the latest tech for enduring results.