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Unfound Crafts a Unique Identity for Playmate’s Natural Aphrodisiac Chocolate

Discover how Unfound Studio redefines intimacy with Playmate’s natural aphrodisiac chocolate branding, creating an icon in the sexual wellness industry.
By VIBING
By VIBING
Bridging the gap in the sexual wellness space, Unfound Studio paves the path for a deeper connection with Playmate’s aphrodisiac chocolate. Say goodbye to cliché and hello to a brand that speaks in the language of love and intimacy.

The world of sexual wellness just got a delicious upscale. Playmate, a brand making waves in the market with its natural aphrodisiac chocolate, aims to become the embodiment of intimate connection.

  • Strategic Refresh: Gone are the explicit visuals, replaced with a clean and engaging brand language that speaks to deep connections.
  • Social-First Content: Embracing lo-fi styles and user-generated content concepts, Playmate’s branding is as sincere as the moments it aims to create.
  • Product Packaging: The ‘hidden in plain sight’ approach to packaging is discreet yet alluring, prompting a hands-on unboxing experience that doubles as a conversation starter.

Instead of following predictable paths, Unfound’s creative director Jay Topham and his team cut through the noise by creating a distinctive identity for Playmate – a brand standing for closeness over clichés.
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