Skip to main content

Designing Empowerment: Elmwood’s Brand Story for America’s First OTC Contraceptive Pill

Elmwood’s game-changing visual identity for Opill heralds a new era in women’s healthcare empowerment.
By VIBING
By VIBING
A trailblazing chapter in American history is marked by Elmwood’s creation of a visual identity for the first over-the-counter contraceptive pill, Opill. This milestone in women’s healthcare is set against a challenging backdrop of reproductive rights.

A watershed moment has been reached in women’s healthcare with Elmwood’s innovative branding for Opill, America’s inaugural over-the-counter contraceptive pill. Amidst the complexities of women’s rights, Elmwood sets a new standard in healthcare design with its unique visual identity for birth control.

  • Elmwood collaborated with Perrigo to deliver a brand that stands out in the crowded healthcare space.
  • The visual identity of Opill defies traditional healthcare branding norms and resonates with its audience through approachability and vibrancy.
  • Opill’s identity which includes a pronounced O-shaped brandmark, acts as both beacon and halo, symbolizing protection, simplicity, and accessibility.
  • With a color palette that eschews the stereotypical medical look, Opill adopts a modern and relatable aesthetic.

Inclusion and trust are communicated through Opill’s wide visual language, breaking new ground in the realm of feminine product design and reproductive health. Elmwood’s expertise goes beyond mere appearance, interweaving the essence of the brand’s commitment to empowerment and ease through its strategic, cheerful design choices.
VIBING
VIBING network is Bringing Fresh Lifestyle News to You From All Over the World.

More Articles

Subscribe to Our Newsletter: