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From Chicken Shed to Opera House: The Eccentric English Campaign of Longborough Festival Opera

Discover how a converted chicken shed became the talk of the Cotswolds, hosting one of the world’s finest operas. Longborough Festival Opera’s ingeniously English advertising…
By VIBING
By VIBING
Imagine an extraordinary world-class opera emanating from a place that once housed chickens. That’s the whimsical reality at the Longborough Festival Opera, which has entranced global audiences while mystically remaining a local secret.

For over three decades, the Longborough Festival Opera has been weaving auditory magic in a place steeped in rustic charm and rural simplicity. Quietly nestled in the Cotswolds, this erstwhile chicken shed transformed into a pink Palladian-style opera house, has witnessed the grandeur of opera in stark contrast to its humble beginnings.

  • Founded with passion, the festival embodies the quintessence of English eccentricity.
  • Longborough Festival Opera has launched its first ever awareness campaign, dubbed ‘Small Theatre. Big Drama’, curated by the visionary Cheltenham-based creative agency, Ellipsis Studio.
  • Despite its global fame, the festival aims to foster a stronger connection with the locals through this inventively designed campaign.

The conundrum of the Longborough Festival Opera’s obscurity in its own backyard while simultaneously acclaimed internationally is being tackled head-on by the innovative minds at Ellipsis Studio. They’ve infused a fresh creative ethos, encapsulating the festival’s ethos of being an enclave of cultural rebellion and bohemian spirit.

  • The new ‘Small Theatre. Big Drama’ campaign flaunts audacious headlines and images, shaking up the local operatic scene.
  • The selection of Stephen Fry as the voiceover artist weaves that essential English narrative texture into the campaign.

Furthermore, the campaign artwork echoes a collage styling reminiscent of Monty Python’s famous aesthetics, combining opera’s poise with poultry’s peculiarity. Let’s not overlook the typographical finesse, blending the rebellious essence of Martin typeface and the classic touch of Jenson Pro. The result? A visually arresting and ideologically provocative campaign.

So, the next time you’re looking for a spellbinding experience, remember: in the Cotswolds awaits an opera adventure where sophistication meets the coop, and drama is truly supersized.
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