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Strongbow Hits the High Note with Otherway’s Refreshing Summer Campaign

Unveiling Strongbow’s latest festival campaign, crafted by Otherway, celebrating the perfect summer refreshment during the festival season.
By VIBING
By VIBING
Festival season ignites with Strongbow’s brand-new advertising campaign. Designed by Otherway, it’s making a splash at Britain’s top summer events, beginning with the iconic Glastonbury.

Festival vibes are soaring high as Strongbow launches into the season with a spectacular summer campaign. Otherway has engineered this refreshing burst of creativity to celebrate the festival experience in all its glory, and it’s the talk of the town as Glastonbury’s grounds welcome throngs of music aficionados.

  • Cider, the quintessential festival elixir, is at the campaign’s core, seamlessly integrating with the season’s carefree spirit.
  • The compelling creatives are splashed across prime spots like Paddington and Victoria stations, capturing attention and stirring excitement.
  • With a fresh spin on ‘festival truths’, the campaign resonates with humor, relatability, and a twist of Strongbow’s signature zest.

Encompassing everything from station takeovers to engaging social media buzz, the campaign makes a bold statement – Strongbow is the ultimate festival companion. Whether you’re dancing under the sun or stars, their range of flavors promises a taste of celebration.

But that’s not all. The ‘Take a Bow’ motto encapsulates a brand rejuvenation aimed at embracing a diverse and modern audience. Celebrating everyday greatness, the revamped Strongbow connects with consumers’ humor and values, maintaining its heritage while opening chapters of innovation.

Hailing from London and San Francisco, Otherway continues to push creative boundaries. Their collaboration with Strongbow rekindles the brand’s synonymous relationship with the UK’s festival scene. It’s a toast to versatility – perfect for every weather, rain or shine.
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