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Vocation Brewery’s Inspired Revival: Where Heritage Meets Modern Craft

Unveiling Vocation Brewery’s captivating transformation, where each brew’s personality is brought to life through inventive design.
By VIBING
By VIBING
Vocation Brewery embarks on a renewed branding journey, blending its storied roots with a fresh, expressive identity. The revered Yorkshire establishment has collaborated with Turner Duckworth to redefine its visual narrative.

Vocation Brewery, the embodiment of innovative craft beer, reveals its dramatic transformation with Turner Duckworth leading the change. Their partnership has reinvented the brand’s identity and ethos, propelling Vocation Brewery into a new realm of creativity and recognition.

Embracing the Brand’s Essence
The rebirth of the iconic “eye” emblem symbolizes Vocation Brewery’s commitment to visionary brewing. This core symbol, once underutilized, now prominently watches over the brand’s journey, enhancing recognition and connection with its audience.

  • Cohesive Design Transformation: Turner Duckworth’s mission was to galvanize the brewery’s story through a bold, unified brand presence, addressing past inconsistencies and elevating market impact.
  • Illustrations with Intent: Brian Steely’s illustrations vibrantly characterize each distinct brew, a testament to the craftsmanship synonymous with Vocation Brewery’s legacy.
  • Typographic Harmony: Revised typography for each beer underscores individuality while resonating with the overarching brand narrative.

The hues of Vocation Brewery remain largely unchanged; the design team preserved the original color palette to uphold brand familiarity while implementing subtle enhancements for improved legibility.

Vocation’s innate narrative is now articulated through a revised tone of voice, ensuring aerial alignment with the brewery’s ethos when engaging with enthusiasts and newcomers alike.
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