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Wimbledon 2024 Trailer Teases Timeless Tennis Triumphs

Discover how Wimbledon 2024’s electrifying trailer crafted by McCann London honors historic victories and teases future glories.
By VIBING
By VIBING
Anticipation skyrockets as McCann London unveils an exhilarating trailer for Wimbledon 2024. Witness a stunning blend of classic and future tennis battles.

As summer beckons, the hallowed grass courts of Wimbledon are set to stage the grandest of tennis showdowns from 1-14 July. An epic montage crafts anticipation, framing each serve and volley in an eternal ballet of grit and grace, while the latest trailer from McCann London heralds the approaching Championships in captivating style.

Commissioned by The All England Lawn Tennis Club, this 60-second tableau, ‘Always Like Never Before,’ is a profound homage to the tournament’s illustrious past and a thrilling prelude to its future. Directed by Carl Addy of The Mayda Creative Co, the production freezes iconic Wimbledon moments, now re-imagined using a blend of archive footage, 3D animation, CGI, and photography.

Tom Player’s enthralling score breathes life into the visuals, his work echoing the grandeur of famed scores like ‘Game of Thrones’ and ‘Tenet’. It welds the classical with the contemporary, affixing the tournament’s legacy firmly onto the summer’s competitive stage alongside events like Euro 2024 and the Paris Olympics.

Iconic Encounters Transcend Time

The immersive advert ensnares us in the drama of last year’s men’s singles final, evoking the young phenom Carlos Alcaraz’s victory over Novak Djokovic. Suddenly, time halts, and we are treated to vistas of tennis glory: Serena Williams’ dominance, Djokovic’s agility, and heart-stopping victories from legends like Roger Federer, Alfie Hewett, Gordon Reid, Tokito Oda, Andy Murray, and rising star Marketa Vondrousova.

The Future is Here

The global campaign exudes the innovative spirit of Wimbledon, with an ‘Always Like Never Before’ ethos. OOH implementations by Space accompany the ethereal journey set forth in this visual feast, promising a dynamic future held by the All England Club, intertwining tradition and cutting-edge spectacle.

Usama Al-Qassab, the All England Club’s marketing and commercial director, reiterates the core of Wimbledon’s spirit, where every year brings new narratives, engineered by McCann’s creative platform. The Championships continue to charm and surprise, unfolding as a harmonious tapestry of past brilliance and present-day wonders, elevating the tournament’s magic.
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