
Punk Not Junk: Crafting a Rebel Identity for a Sweet Brand

Roll out the red carpet for Wild Thingz, the confectionery revolution you didn’t know you needed until now. It’s where the audacity of punk rock collides with the sweetness of guilt-free treats, a place where parents sigh in relief and children cheer in excitement. Dive headfirst into the wild side of snacking that’s less about the sugar rush and more about the ethical munch!
- Building from Scratch – Crafting the brand identity for a fresh, organic, plant-based sweet treat with a major twist.
- Challenging the Norm – A mission to spin the confectionery narrative from devilishly sweet to saintly indulgent.
- Wild by Name, Rebel by Nature – The audaciousness of punk combined with top-notch ingredients results in Wild Thingz.
Wild Thingz not only throws a curveball at the traditional sugar-filled treats but also at the branding game. How&How delved into this project with an urge to dismantle the ‘wholesome yet bland’ organic trend, replacing it with edgy, loud, and disruptive visuals that appeal to the adventurous spirit in every child (and adult who dares!).



From vibrant logos to interactive 3D worlds, How&How has conjured a taste of rebellion without the side effects. This clever creation isn’t just about aesthetics; it’s a full sensory experience designed to disrupt, engage, and delight. Step into an overgrown forest where every bite is a step towards environmentally conscious indulgence.
It’s not just a branding exercise; it’s a movement. A resistance against artificial nasties, a champion of playful yet responsible consumption. Wild Thingz is the anthem for a new generation of snackers, a battle cry of ‘Think punk, not junk!’ So, strap on your boots, it’s time to march to a different beat – because this riot of flavor is just getting started.