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How Oat Studio’s Creative Alchemy Reinvented Branding for Comedy Garden Festival

Discover how Oat Studio collaborated with illustrator Hedof to create unique and engaging branding for the Comedy Garden Festival, delivering an experience that stands out.
By VIBING
By VIBING
Step into the vibrant world of the Comedy Garden Festival where branding evolves into an art form. Oat Studio, in collaboration with illustrious illustrator Hedof, has redrawn the lines of creative branding for the acclaimed event.

The London-based Oat Studio has triumphed in crafting an original and cliché-free visual identity for the prestigious Comedy Garden Festival. Infusing zest into event branding, this dynamic duo has set a new standard in the arena of vivacious visuals and distinctive design. The festival’s image overhaul began with a collaboration between Oat Studio and world-renowned illustrator Hedof, also known as Rick Berkelmans, who brought a delightful twist to the conventional imagery associated with comedy shows.

  • Creative Brief: Steering clear of overdone tropes, the team was tasked with encapsulating the ebullience and unique flavor of the festival while offering easy-to-update design flexibility for lineup changes.
  • Illustration Innovation: Hedof’s fascinating mixture of ‘twisted, colorful, and fantastical’ elements spins a narrative that beautifully mirrors the soul of the festival, with elements that speak humor with a hint of the surreal.
  • Typography and Colors: Bold typefaces with whimsically smiling descenders and a vibrant, approachable color palette create a cohesive and inviting branding package that resonates across various mediums.
  • Adaptable Assets: A meticulous selection of illustrations adorned the festival’s plethora of branding materials, from social media to on-site signage, ensuring a visually cohesive event.

Result? An irresistible blend of innovation and charm, where Oat Studio’s branding ingenuity has played a pivotal role in catapulting the festival’s popularity and ticket sales to unprecedented heights. The studio’s forward-thinking approach is a testament to their motto of offering ‘big agency quality to smaller businesses.’
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