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Dirty Vegan: A Brand That’s Redefining Vegan Fast Food with Flair

Step into the world of Dirty Vegan, where traditional vegan branding takes a backseat to a deliciously edgy and playful design…
By VIBING
By VIBING
Dirty Vegan is revolutionizing the Swedish vegan food scene with branding that’s as mouthwatering as it is mischievous. Gone are the days of predictable, green-centric vegan visuals.

As the 21st century unfolds, veganism continues its transformation from niche to norm, with vegan options increasingly prevalent across dining establishments.

Dirty Vegan is one eatery breaking the mold and bidding farewell to tired stereotypes, thanks to the creatively charged branding mastered by graphic designer Jens Nilsson.

  • The image overhaul speaks to a cheerful and guilt-free enjoyment of comfort food, appealing to a broad demographic, not just devoted vegans.
  • From juicy vegan burgers to artful craft beers, Dirty Vegan’s identity is a far cry from the conventional carrot-and-kale clichés.
  • With a logo rooted in indulgence, Dirty Vegan proclaims fun as the main ingredient in its delectable dining experience.

Nilsson injects a desirable quirkiness with a brazen, lip-smacking mouth emblem, encapsulating the delicious chaos of a wild night out with each bite of vegan junk food.

The Visual Feast: Branding Elements Breakdown

  • The iconic mouth symbol stands central in Dirty Vegan’s branding, allowing for a dynamic range of playful expressions that communicate the restaurant’s carefree spirit.
  • Color choices veer away from conventional greens, with a bold palette of reds and purples that echo the vibrant hues of lips and a tongue, setting Dirty Vegan apart in a crowded marketplace.
  • Jens dissects the typography trends, opting for contemporary sans serif fonts, adding a modern twist that complements the rebellious mouth logo.

Behind the Scenes of Branding Brilliance

Nilsson’s comprehensive approach extends beyond mere aesthetics, delving deep into an extensive photographic journey, producing a collage of visuals that resonate with the brand’s upbeat persona.

Moreover, animated elements crafted with Brikk Studios augment the brand’s storytelling, culminating in a robust and self-assured visual narrative.
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