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Back Market’s Bold Rebranding: A Fresh Take on Tech Circularity

Discover how Back Market’s vibrant rebranding amplifies their mission to revolutionize the tech industry with sustainability.
By VIBING
By VIBING
Back Market takes on the tech industry’s waste dilemma with a striking new visual identity. The refurbishing pioneer is not just changing the game; they’re redesigning it.

When it comes to environmental harm, tech waste stands alongside the infamous plastic bottle. Electronics inundate our landfills with toxic materials, a challenge Back Market tackles head-on. This pioneering refurbished tech marketplace is rewriting the narrative of electronics consumption with a powerful visual language that reflects their commitment to change.

  • Environmental Advocacy: Championing circularity and combating e-waste, Back Market’s business model proves that quality and sustainability can coexist.
  • Revolutionary Savings: Offering devices up to 70% off, Back Market makes tech accessible and eco-friendly. A win for wallets and the world!

Back Market, in a collaborative effort with design maestros Rasmus Wängelin and Studio Herrström, along with their own senior lead art director Victor Antonelli, has rolled out a renewed brand identity. A sophisticated blend of offbeat yet premium aesthetics, this rebrand echoes the company’s core values and vision for a more sustainable future.

Their logo redesign is simplicity at its finest, enhancing readability and conveying a modern, friendly vibe. Animation breathes life into the mark, drawing a direct line to their circular economy ethos. Custom graphics incorporate circles and diagonals, representing both cyclical technology life and forward momentum, while a refreshed color palette injects vitality synonymous with rejuvenation.

Typography choices further humanize the brand; the warm Ivar Soft blends a personal touch against the geometric, circular-themed Duplet Open. Together, they craft a visual narrative of accessibility and sustainability.

To solidify their reimagined identity, Back Market and Vucko introduced a captivating motion design system. At its heart lies a rotational motif, mirroring the circular economy’s endless loop. This movement, alongside dynamic patterns and typography, sets the foundation for an engaging and authentic brand experience. It’s a visual handshake that introduces the refreshed Back Market to the world: confident, optimistic, and brimming with activist zeal.
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