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Broadcasting Brilliance: The Making of Fox’s Summer of Stars Campaign

Explore the dynamic design behind FOX Sports’ Summer of Stars campaign. A visual feast that captured the essence of major soccer tournaments.
By VIBING
By VIBING
As the sports world buzzed with the excitement of soccer tournaments like Copa América and UEFA Euro, Fox Sports leaped into action with an eye-catching Summer of Stars campaign. Let’s peel back the curtain on the artistic synergy that brought this broadcasting gem to life.

When it was time to score big in the design world, Fox Sports trusted Barcelona-based motion design powerhouse THRU to bring their Summer of Stars to life. It’s a creative saga that celebrates soccer’s finest moments with a visually stunning campaign that captured the essence of the summer season’s top tournaments. Here’s how it unfolded:

  • A Vision Takes Shape: THRU, alongside creative maestros David Rinman and Richardo Rey, developed a vibrant identity that resonated across mediums, harnessing the spirit of competition and the vivacity of summer.
  • Design Challenges: Tasked with creating a flexible visual framework that remained cohesive, the studio crafted a Star System with soccer-inspired stripes, forming a bold identity adaptable to various campaign needs.
  • Artistic Collaboration: With Rinman’s innovative Star System, complemented by Rey’s life-like 3D trophy renders, the campaign didn’t just celebrate sports; it celebrated the art of design itself.

The result? A campaign that didn’t just captivate audiences but also masterfully exemplified branding genius. This is where visual storytelling meets sports broadcasting, creating a legacy that lasts well beyond the final whistle.
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