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A Nostalgic Journey with LMNOP’s Redesign for the Beachside Hotel

LMNOP redefines the quintessential American summer with Beachside Hotel’s new identity, merging nostalgia with innovative design…
By VIBING
By VIBING
Step into the new age of hospitality design where the essence of classic American summers is reinvented. Discover how San Francisco-based LMNOP breathes life into Nantucket’s Beachside Hotel.

Envision the warm breeze of nostalgia paired with the unparalleled joy of summer – that’s the essence captured in the Beachside Hotel’s refreshed identity by LMNOP. A San Francisco treasure, LMNOP has crafted more than a brand for the Nantucket-based lodging; it has created a cultural emblem radiating with the spirit of age-old American summers.

  • Nostalgic Brand Identity: The blend of utilitarian layouts and typefaces alongside whimsical patterns ignites a sense of ‘classic America’. It’s a design ethos that speaks directly to the heart, invoking memories of past summers that resonate deeply with guests.
  • Blue-sky Thinking: This innovative design approach fosters an environment of complete immersion, inviting guests to not just stay but to explore and engage.
  • Understated Elegance: Simplicity and elegance guide the aesthetic journey, making vintage vibes sophisticated yet accessible.
  • Eclectic Touchpoints: From the checkerboard patterns to the sunburst brand mark, every detail adds an element of surprise and delight, building a brand experience that’s consistently vibrant and engaging.
  • Authentic Visual Storytelling: Faithful to the motto of ‘fun for all ages’, the curated photography captures the essence of summer joy and shared experiences, cementing the brand’s voice and visual identity.

LMNOP’s ‘Less is More’ philosophy is particularly evident in the naming of the outdoor-indoor restaurant, ‘Swim Club’. A name that elicits laid-back vibes and communal joy, it perfectly encapsulates the blend of sophistication with the unapologetic fun of summer.

Even the digital experience extends the invitation to relive those cherished moments of past summers, with lifestyle photography and thoughtful brand touches that celebrate each moment of the guest’s stay.
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