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Dutch Studio JUST Unveils a New Identity: A Blend of Simplicity and Wonder

Dutch design agency JUST has reinvented its identity, infusing simplicity with a splash of wonder to reflect its commitment to societal impact.
By VIBING
By VIBING
Embracing a fresh aesthetic, Dutch studio JUST reveals a new identity that epitomizes a blend of minimalistic elegance and creative flair. This new brand image showcases their dedication to impacting society positively through design.

In the world of design, the balance of aesthetic simplicity with the thrill of wonder is a dance of creativity and function. The Hague-based design agency, JUST, masters this performance with its new visual identity that mirrors its dedication to societal impact. With the unveiling of its latest brand aesthetics, JUST leaves a colorful mark in the design landscape.

Core Design Philosophy

  • Simplicity: JUST begins every project by boiling down complex briefs into a singular, coherent vision. This clarity comes first, setting the stage for what’s to come.
  • Wonder: Following the clear vision, the agency infuses its designs with elements of surprise, delighting clients and users alike with innovative and imaginative outcomes.

Evocative Logo

The JUST logo is a precise depiction of its underlying philosophy. A bold ‘J’ demonstrates the power of simplicity, and a whimsical flourish on its curve infuses the element of wonder. This emblem is a standout in the brand’s revamp, signifying their distinct approach.

Bold Color and Typography

The use of vivid colors and dynamic typography breathes new life into JUST’s identity, transcending beyond traditional black and white studio monochromes, and instead echoing the vibrant energy of their creative culture.

The Studio’s New Skin

JUST’s studio space now mirrors the new branding, with a foundational black and white palette punctuated with strategic color bursts, grounding their work environment in the essence of their brand principles.

The commitment JUST has to producing work that not only looks good but feels good is evident. They have persistently demonstrated that a meticulously planned process and in-house development are fundamental to delivering tailored design pieces – something they are keen on maintaining with their refreshed identity.

With ‘Start with logic. End with magic’ as their mantra, JUST appears poised to continue crafting designs that push the envelope while remaining true to their unique ethos – designing with a social conscience.
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