Belfast boasts a new gastronomic gem, with Lucky Duck elevating the concept of Chinese takeaway to an art form. This restaurant’s unique twist on classic dishes is brought to life by the creative geniuses at Angel & Anchor, a branding studio known for its bold and distinctive designs. With Lucky Duck, they have concocted an appealing blend of tradition and cheeky humor that resonates with food lovers seeking an out-of-the-ordinary dining experience.
Duck in for a Quirky Bite
- At the heart of Lucky Duck’s branding is an audacious logotype with a personality-driven mark.
- The restaurant’s name, a curated mix of cultural nods, speaks to its quality and playful soul.
- Bright pops of color like ‘Prawn Cracker Pink’ and ‘Yellow Duck’ infuse the space with retro-kitsch atmosphere.
Angel & Anchor have pulled off a masterstroke with Lucky Duck. They have distilled the essence of a traditional Chinese takeaway and reimagined it with a considerable dose of irony and memorable branding elements. From thick, tapering brushstrokes of signage to cheekily phrased menus, they have carved a niche for Lucky Duck as the newest hotspot in Belfast’s gastronomic landscape.
Everything at Lucky Duck, from its logo – a charismatic duck with feathery charm – to its synergy with the Southside Social aesthetic, forges a delightful nod to the restaurant’s dual heritage. The studio’s dedication to fine details extends to the selection of typefaces, including Decoy Medium for its playfully quirky uppercase letters, and Ohno Casual which infuses extra flavor into each branded message.
The playful brand language extends to the interior design as well, monitored by A.D.O. and Carter’s Workshop, creating a space that feels instantly familiar yet exhilaratingly fresh. From the retro receipt book to the nostalgia-inducing ’90s TV, every aspect of this eatery reflects an era blended with contemporary design thinking. This is no ordinary takeaway – it’s a cultural dialogue told through delicious bites and unforgettable ambiance.
Angel & Anchor’s ingenuity in branding Lucky Duck is paving the way for inventive dining concepts. In Belfast and beyond, food enthusiasts are watching—and eager to taste what comes next.
