Rising indie-pop star mxmtoon brings an air of authenticity to the music scene with her latest work: a music video that she herself directed and edited for her single, ‘i hate texas’.
The video is a visual narrative that brings together lo-fi aesthetics and an insider view of life on the road, featuring candid footage captured by Sophia Juliette during a North American stadium tour in which mxmtoon opened for AJR.
- Mxmtoon’s self-direction brings a personal touch.
- The video captures the fun and candid moments of tour life.
- It serves as a return to mxmtoon’s YouTube roots.
Breaking the conventional shine of music videos, mxmtoon embraces a raw and relatable charm. Her approach blends spontaneity and sincerity, stating: “…they can also just be a bunch of clips of you goofing around on Photo Booth… Crafting the visual world for the songs I create.”
Co-written with the musical talent underscores, ‘i hate texas’ weaves together the sounds of a fiddle and the sentiment of a post-breakup escape fantasy.
