
mxmtoon Delivers a Slice of Authenticity with ‘i hate texas’ Music Video

Indie-pop aficionado mxmtoon has a gift for fans— an exclusive, self-directed music video for the poignant new single, ‘i hate texas’. This isn’t just any music video; it’s a culmination of passion, creativity, and a sprinkle of nostalgia.
The video is a visual representation of the quirky and genuine spirit that mxmtoon, also known as Maia, embodies. What makes it special is its raw narrative, with Maia at the helm, steering through the visual storytelling of her YouTube-originating roots.
Maia comments, “Music videos are not necessarily about the glitz and glamour; they’re also about the charm of simplicity and personal touch.” The video is indeed a testament to this belief, ditching high-budget illusions for authentic behind-the-scenes snippets from her recent tour.
- Self-Directed, Self-Edited Visuals
- On-Tour Candid Footage
- Collaboration with Cinematographer Sophia Juliette
- Supporting Tour for AJR
Maia’s creative process for ‘i hate texas’, crafted alongside dynamic artist underscores, dives into the complexities of post-breakup emotions. The track teems with introspection and the healing power of music.