With an ever-growing array of pet food options, Nutriment’s new rebrand stands out by offering clear, science-backed nutrition choices for pet owners. Robot Food’s innovative packaging design for Nutriment promises to bring simplicity to the forefront of raw pet feeding.
- Demystifying raw pet food with Nutriment’s science-driven approach.
- Design studio Robot Food creates a visual identity that communicates quality and expertise.
- Nutriment’s commitment to clear, compassionate communication with pet owners.
Pets are more than just animals; they’re integral family members whose nutritional needs can’t be compromised. Nutriment recognizes this and has set a new benchmark in the pet food industry, especially when it comes to raw diets, which have now become a significant part of the conversation around pet nutrition.
Founded in 2013, Nutriment has been influential in bringing raw pet diets from that niche corner in the pet shop right into the spotlight. With a new strategy, they’re on the path to becoming the leading authority in raw pet nutrition.
The symbiosis between Nutriment’s expert nutritional knowledge and Robot Food’s creative acumen has birthed a brand aesthetic that embodies both simplicity and scientific rigor. The new visual and verbal identity of Nutriment, as curated by Robot Food, fully encapsulates the essence of what the brand stands for – top-quality, raw-based nutrition that’s not overly complex for the consumer.
Emma Collingswood, Robot Food’s account director, nods to the agency’s rich history in transforming pet food brands like Harringtons, NAW, Wagg, and YuMove. Yet, it’s the collaboration with Nutriment that presents unique brand challenges which Robot Food has brilliantly navigated to create a standout identity.
Let’s dive into some key aspects that define this vibrant rebrand:
- The 85/15 nutritional approach is straightforwardly depicted on the packaging, offering transparency at a glance.
- A colorful visual language not only adds aesthetic appeal but enables easy product range navigation.
- Brears remarks on the ‘tension points’ – balancing scientific integrity with accessible design, expert knowledge with approachability.
On the verbal side, language has been crafted to address the sophistication of pet care without oversimplifying. Robot Food’s copy director, Clayton Davis, has woven a narrative that rings true to pet owners’ everyday experiences and the moments that matter. It’s about empowering choices without the burden of guilt or pressure.
The outcome? A visual and verbal symphony that makes picking the best for your pet as easy as playtime. And Nutriment, with its reimagined identity, hands you the baton to make those choices with confidence and joy. Your pets deserve no less.
