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Spacemade’s Exciting Rebrand: Crafted by Wildish & Co. for a New Era of Workspaces

Discover how Wildish & Co. reimagined Spacemade’s brand identity to reflect an ethos of meaningful connections and vibrant community in co-working spaces.
By VIBING
By VIBING
In the dynamic world of co-working spaces, standing out is key. Spacemade, known for its innovative approach to shared workspaces, has unveiled a refreshing new look through a transformative rebrand by Wildish & Co.

In a striking refresh of identity, Spacemade, the distinctive flexible workspace provider, has leaped into 2024 with a visual resonance that speaks to the heart of ‘meaningful connections’. The transformative rebrand, executed with finesse by Wildish & Co., infuses the company’s ethos across 11 locations with a palpable vibrancy.

The challenge? To concoct a unique design system that harmoniously stitches the individuality of each locale with the converging needs of investors, landlords, brokers, and a diverse array of consumers. Spoiler alert: Wildish & Co. delivered.

  • A bold step from B2B to a more inclusive B2B2C dynamic.
  • An innovative logo symbolizing an open gateway to community and opportunity.
  • A typeface triad of Aeonik, Fakt, and Apercu Mono embracing clarity and strength.
  • A palette marrying vivacious yellow, peach, teal with grounding black and off-white.

Elevating beyond mere aesthetics, the rebrand renders the brand as ‘the ultimate host’, and their spaces as not just a ‘pretty space’, but a crucible for ‘meaningful connections’. It’s not just a change of visuals; it’s a profound brand evolution.

The rebrand journey swayed even the most reserved founders, illustrating the power and necessity of visual disruption in today’s market. Spacemade’s new identity, both intuitive and adaptable, promises to guide the brand towards confident communication and growth. Currently unfurling across all platforms, the visual rebrand by Wildish & Co. is anticipated to shepherd Spacemade to a future where workspaces are not just places to work, but where communities thrive.
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