Art meets sport in a groundbreaking project for the Paralympic Games Paris 2024. The Munich-based innovative hub Kreatives has harnessed the talents of 11 illustrators from all corners of the world to develop animated explainers for the eagerly anticipated event.
Here’s what sets this partnership apart:
- Diversity in Creativity: Each illustrator contributes a unique artistic vision, aligning with the Paralympics ethos of inclusivity.
- A Global Undertaking: This collaboration spans continents, showcasing global talent and bringing international perspectives to each creation.
- Educational and Engaging: These animated explainers are designed not only to inform but also to captivate and inspire viewers of all ages and backgrounds.
With an expected audience reach spanning over 160 countries, the project breaks new ground in how sports can be presented and perceived. It’s not just about the competition; it’s about telling the story behind each sport and each athlete from a fresh, visually stunning perspective.
Let’s dive deeper into the project:
For each Paralympic discipline, the artists set out to illustrate its essence, carefully balancing the need to educate with the desire to enchant. Their process?:
- Working closely with the Paris 2024 guidelines to maintain brand consistency.
- Focusing on the artists’ unique strengths to best represent the sports.
- Ensuring each animation was fact-checked by Paralympic experts for accuracy and relevancy.
One of the more novel outcomes was the incorporation of French artistic heritage into the animations, harmonizing with the Parisian backdrop. From a reinterpretation of classic French paintings to the subtle use of iconic art motifs, these explainers are visual feasts that embody both the athletic and cultural essence of Paris.
The result? A series of explainer videos that are as informative as they are breathtaking — an online platform that makes the Paralympics accessible, understandable, and visually extraordinary.
