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Frive Unveils Fresh Identity for a Health-Conscious Era With Among Equals

Discover how Frive, stepping beyond the gym-goer niche, collaborates with Among Equals to revolutionize ready-to-eat meals with a new accessible identity.
By VIBING
By VIBING
The ready-to-eat meal brand Frive has recently undergone a transformative rebranding, thanks to a collaborative effort with Among Equals. This shift aims to broaden its appeal beyond fitness enthusiasts, offering speedy and nutritious meals to everyone.

Move over bland meal options, Frive is here to spice up the ready-to-eat meal scene with a brand new identity that caters to all! Whether you’re a busy professional, a night shift nurse, or a tired parent, Frive’s new brand has got your back with quick and healthy gourmet choices. No longer just for gym buffs, Frive’s menu is now an inclusive feast for the diverse masses craving convenience without compromising on nutrition.

  • Revolution in Ready-to-Eat: Frive’s pivot from its predecessors, Lions Prep, indicates a bold move to dominate the UK’s health food landscape.
  • Brand New, All-Inclusive Identity: With the help of Among Equals, Frive embraces a universal approach, ensuring that ‘food to thrive’ is not just a tagline, but a lifestyle.
  • Aesthetically Pleasing and Functional: The fresh art direction and brand voice are meticulously crafted to resonate with a wider audience yet remain true to health and nutrition roots.

Among Equals, a creative powerhouse, has been instrumental in redefining Frive’s image. The synergy between the agency and Frive’s in-house team sparked a branding evolution, one that boldly states ready-to-eat meals can be both wholesome and easy to enjoy. The iconic tray device, cleverly incorporated into the logotype and branding elements, symbolizes the brand’s commitment to delivering top-notch meal experiences.

The transformation is complete with a typography overhaul. ‘Frive Jokker’ emerges as a round, punchy, and unique font that not only complements the brand’s new direction but also stands as an assertive voice in the cluttered meal delivery market.

Encapsulating an eco-chic vibe, Frive’s color palette now includes kale green and rich creams, punctuated with vibrant tones like tomato and aqua, reflecting a fresh, organic aesthetic that appeals to the modern, health-conscious consumer.
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