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Electrifying Vibes: Sad Night Dynamite’s ‘Sugabby’ Mesmerizes with a Twist

Sad Night Dynamite’s ‘Sugabby’ unites art and social media in a tale of love and deceit, emphasizing the illusion of online personas.
By VIBING
By VIBING
Diving into the digital age with an artistic splash, Sad Night Dynamite releases ‘Sugabby’, a riveting new single from their eagerly awaited debut album. The track, accompanied by a captivating narrative video, delves into the complexities of online personas and relationships.

Are you ready for a mesmerizing journey into the fusion of music and cyber storytelling? Sad Night Dynamite is setting the virtual stage ablaze with their latest single, ‘Sugabby’, and it’s anything but typical.

  • ‘Welcome The Night’, their debut album, is set to stir souls on 27th September, promising an eclectic mix of beats and stories.
  • October and November will see the band surging across stages with their head-turning headline tour.

The captivating music video for ‘Sugabby’, directed by the visionary Geerten Harmens, spins a digital drama of love, betrayal, and the deceptive facades social media can create. “The lines between theatre and reality were completely blurred,” says the band about the artistic direction, taking viewers on a mind-bending journey where nothing is as it seems.

Teasing the complexities of marketing in the rapid-fire digital age, the band adroitly weaves a narrative around Mrs. Dior (a sugarmum) and Josh. The band’s fresh approach to promotion is not only innovative but comes with a stark message: “Never trust anything you see online.”

Don’t miss the chance to experience Sad Night Dynamite live:

  • OCTOBER
    23 Leeds || Belgrave Music Hall
    24 Glasgow || King Tuts Wah Wah Hut
    25 Manchester || Band On The Wall
    27 Bristol || Trinity
    29 London || EartH Downstairs
    31 Paris || Trabendo
  • NOVEMBER
    01 Zurich || Bogen F
    02 Cologne || CBE
    03 Amsterdam || Tolhuistuin

Get ready to be whisked away into their innovative soundscape!
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