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He’s Coming Home: Tackling Domestic Abuse in the Shadow of Football Fever

An eye-opening campaign by Women’s Aid reveals the soaring rates of domestic abuse linked with football tournament fervour.
By VIBING
By VIBING

In the wake of football excitement, there’s an urgent issue brought to light by Women’s Aid. The ‘He’s Coming Home’ campaign confronts the harsh reality of domestic abuse during football season.

 

Amidst the thrills of football tournaments, a somber reality seeps through the revelry – the surge in domestic violence. The award-winning Women’s Aid campaign unfurls the staggering spike in abuse incidents flagged parallel to game days, a cause for immense concern and national attention.

  • Heart-wrenching research indicates domestic abuse cases escalate to 38% when England faces defeat and 26% even after a win or draw.
  • The fervor of football doesn’t spawn domestic abuse, yet it exacerbates the dire situation for those entangled in such harrowing environments.
  • Recognizing the gravity of this societal malaise, Women’s Aid and House 337 crafted poignant messages emblazoned on football scarves, melding the passion for sports with an advocacy against violence.

Signifying a clarion call for action, these symbols – ‘No More Years of Hurt’, ‘He’s Coming Home’, etch across the public eye, spearheading a delegation of awareness through key influences and social media saturation.

The initiative sees influential endorsement, with personalities such as the indomitable Mel B standing in solidarity, rallying the masses towards a visibly silent plight that grows louder amidst the roars of a game season.

The partnership with House 337 has catalyzed the essence of the campaign, ensuring the shadows cast by domestic violence find light during an opportune moment where unity and support can genuinely signify change.
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