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Wilkinson Sword: Ancient Craftsmanship Meets Modern Edge

Discover how Wilkinson Sword is slicing through the competition with its fresh rebrand – discover the rebirth of a blade-making legacy.
By VIBING
By VIBING
A legendary name in sharpness, Wilkinson Sword has unveiled a cutting-edge rebrand honoring its origins. With sleek modernity, the brand revamps its classic legacy.

There’s more than meets the eye with the iconic Wilkinson Sword. This stalwart in sharpness has now embraced its sword-making heritage, dating back to 1772, in its rebrand spearheaded by B&B Studio. We’re talking crafting a whole new edge on a 250-year narrative that’s as sharp as the blades they produce. This is an exciting evolution for a brand that has matured from a historical sword manufacturer to a contemporary challenger in today’s razor market.

  • The Blade Masters since 1772: With this defiant new tagline, Wilkinson Sword isn’t just showcasing products; they’re brandishing their storied legacy.
  • Logo Redesign: B&B Studio has reimagined the cross-swords logo, giving it greater depth and modern dynamism that embodies the fusion of heritage with forward-thinking design.
  • Razor-Sharp Packaging: Hydro 5 is just the beginning. Expect packaging that projects contemporary standout, with the new core brand color of black creating an ‘overarching family feel’.
  • Benefit-led Iconography: Wilkinson Sword now boasts a simplified communications system that includes clearer product naming and universal, benefit-led icons designed to slice through market confusion and enhance customer navigation.

The rebrand iron is hot, and Wilkinson Sword is striking with precision. The introduction of the tagline ‘Since 1772’ conveys the enduring nature of the brand’s expertise while reflecting an unwavering progression into the future. With this strategic use of heritage, Wilkinson Sword doesn’t just pay homage to its roots; it stands out on the shelf, ready to engage the modern consumer as a legacy that continues to innovate.
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