Football enthusiasts and cultural connoisseurs alike have reason to cheer as Manchester’s National Football Museum strides into the future with a dynamic new identity. This bold rebranding initiative, orchestrated by the acclaimed creative agency Poke Marketing, serves to spotlight English football’s intrinsic place in our society’s tapestry.
- The new logo captures the essence of the beloved sport and the architectural cues of the museum itself, reflecting a goal and football.
- Poke Marketing, bringers of the new look, are no strangers to the football world or to high-profile rebranding projects, exemplified by their previous endeavors with football giants and national landmarks.
- Inspired by the motto ‘Football Matters’, the revamped design language embraces the sport’s cultural heft and the shared emotional journeys it catalyzes.
As the museum gears up for a transformative decade to come, it needed an identity that mirrors its forward-looking aspirations while staying true to the sport’s heritage. The expert team at Poke, with a track record of successful collaborations with revered football clubs, pitched a design that is as timeless as it is energetic and inclusive.
With the museum’s vision of being a pulsing hub for football stories and cultural engagement, the ‘Football Matters’ philosophy pinpoints exactly what the museum embodies. A redesigned logo takes inspiration from schoolyard matches where jumpers serve as goalposts, signifying the improvisational spirit at the heart of the game’s grassroots appeal.
The rebranding doesn’t shy away from vibrancy in its color palette or authenticity in its photography, aiming to reflect the diverse audiences the museum attracts. True inclusivity is key — capturing moments that resonate with real visitors from all walks of life.
Poke’s collaborative spirit shines through in their partnership with Manchester photographer Bill Wright, ensuring that every snap tells a genuine story of engagement and passion. To complement these visuals, the museum’s new typefaces — Area by Blaze Type and Halyard by Darden Studio — merge classic craftsmanship with an international flair, accessible and versatile for the museum’s wide audience.
The newly crafted tone aims to be as welcoming and inspirational as the museum staff themselves, broadening the museum’s appeal while resonating with a global fanbase. From the visual to the verbal elements, every detail is meticulously curated to echo the museum’s essence of confidence without arrogance, acknowledging its important cultural role.
