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Shelf Lives Unveils ‘PVC Real Estate’ Video Highlighting LA’s Homeless Reality Amidst Glitz

Shelf Lives’ new video for ‘PVC Real Estate’ from their EP ‘You Okay?’ delves into the stark realities of LA’s homelessness against its glam image.
By VIBING
By VIBING
Emerging with striking visuals and thought-provoking lyrics, Shelf Lives exposes Los Angeles’ stark duality. Their latest video, ‘PVC Real Estate,’ contrasts the city’s glamoured surface with its underlying struggles.

Shelf Lives, indie rock provocateurs, are back with a brand-new video that’s shaking up the airwaves. Known for their raw, unapologetic sound, the band’s latest creative endeavor comes in the form of ‘PVC Real estate’ – a video that cuts deep into the glossy exterior of Los Angeles. Hailing from their recently unveiled EP, ‘You Okay?’, the track serves not just as an auditory treat but as a medium for powerful storytelling.

  • The track ‘PVC Real Estate’ dives into the harsh dichotomy between LA’s homeless crisis and its famed sparkling façade.
  • Shelf Lives creates an anthem that resonates with the city dwellers’ aspirations and the harsh reality of those without a roof over their head.

Going beyond the music, the band explains that their song illuminates the ‘itch’ of drug addiction and the relentless hunger to achieve the LA dream, portraying a complex narrative of life in the City of Angels from both sides of the coin. This thematic exploration is further encapsulated by director Holly Hunter’s vision, who aptly describes LA as a manicured set harboring plenty of facades.

‘PVC Real Estate’ doesn’t just strike a chord musically; it visually stuns with a ‘constructed out of trash’ Californian beach. This hyperreal interpretation, strewn with repurposed materials, places Shelf Lives right at the center of an artificial LA fantasy, while street cleaner characters sweep through, a metaphor for the city’s attempt at maintaining a pristine image despite its underlying grim issues.

Embrace the artistry and confront the message by checking out the video below, and don’t miss the chance to catch Shelf Lives live in their element at 2000trees this coming summer.
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