From Side Hustle to Sun-soaked Success: How Studio Linear Found Its Voice (and Its Vibe)

Finding freedom in design (and location)

Studio Linear began life in Maine, where Beaulieu was born and raised. But the studio’s shift to a remote model came just before the pandemic hit—a move that turned out to be both prescient and liberating. When a client introduced her to 30A, a scenic stretch of Florida’s Gulf Coast, Beaulieu and her family relocated to embrace a different pace.

“Being close to the ocean and spending most of our time outside helps balance work and life,” she says. “Living like you’re on vacation every day… to me, that’s how I measure success.”

However, remote certainly doesn’t mean disconnected. Studio Linear runs on a fluid blend of autonomy and accountability, with Slack, Zoom, and good old-fashioned trust keeping things humming.

• Team members work from wherever suits them best – be it an RV in Maine, a flat in Mexico City, or a sailboat in the Bahamas.
• “It makes them most happy,” Beaulieu adds simply.
• And happy creatives do better work.

The moment everything changed

Every studio has that career-defining moment, the tipping point between quiet growth and mainstream recognition. For Studio Linear, it came courtesy of one particularly well-known client.

“Seth Rogen’s Houseplant was our big break,” says Beaulieu. “When their marketing team emailed us, I genuinely thought it was spam.”

Fortunately, she retrieved it from the junk folder just in time. “It brought tears to my eyes to realise they wanted to work with our little team.”

Culture-first creativity

Beaulieu’s early experiences in a male-dominated industry left a lasting impression on how she built her studio culture.

• “We had clients come to us saying their voices weren’t heard, that their vision had been bulldozed,” she says.
• That led to a culture rooted in respect, equality, and open communication.
• “We work with everyone, but we make sure every client feels heard and seen.”

What’s next for Studio Linear?

Looking ahead, the team is shifting gears. “We’ve spent years in cannabis, but for 2025, we’re really focusing on the CPG market,” says Beaulieu. To support the pivot, the studio is undergoing its own refresh, with a new brand identity and website set to launch in spring.

If Studio Linear’s journey so far is anything to go by, that Mezcal brief might not be far off. One thing’s for sure: it’ll be approached with care, curiosity, and a sense of balance that feels refreshingly modern.