Imagine a hotel experience that whispers of elegance while playfully nudging at the norms of hospitality. Enter Piquette boutique hotel, an oasis nestled in Oregon’s picturesque wine country, crafted with an identity that marries the imperfect with the impeccable.
- Creative Identity: Crown Creative’s nuanced approach to branding transcends conventional hotel aesthetics, enveloping guests in an atmosphere that’s both relaxed and refined.
- Local Charm: Drawing inspiration from the surroundings, Piquette’s branding is a loving nod to its McMinnville roots, seamlessly integrating the area’s wine culture and botanical history.
The hotel’s brand identity is a hat-tip to authenticity with a touch of whimsy, embracing the ‘imperfectly perfect’ ethos reflective of its name – Piquette, a traditionally modest French table wine. Crown Creative’s intentional juxtaposition of high standards and laid-back ambiance informs every facet of design – from vibrant color schemes to the evocative LS Adelia typeface, which pays homage to Oregon’s historic figures and the natural environment.
Vibrant Color Stories: Colors like ‘Amphora’ and ‘Pomace’ channel the spirit of winemaking into a tangible brand palette. These thoughtful details offer a flavorful branding experience you can almost savor.
Clever Craftsmanship: Piquette prides itself on creativity, with signage fashioned from local makers’ offcuts, infusing each wayfinding piece with unique character and sustainability-minded design.
The hotel’s spirit vibrates with a controlled spontaneity, a perfect mix of meticulousness and merriment. From the carefully curated illustrations to the playful tone of voice, Piquette tells the compelling story of the land and its people with every brush stroke and serif.
This collaborative endeavor has sprouted into a brand deeply interwoven with its locale, akin to the rich tapestry of Oregon’s wine culture. Crown Creative has cultivated a living, breathing identity for Piquette – one that unfolds beautifully, sip by sip, stay by stay.
