Leading with Empathy: Natalie Burns on Building Inclusive Creative Cultures

Natalie Burns, strategy partner at UnitedUs, reshapes what it means to be a leader. Moving beyond mere status, she embodies trust, transparency, and the celebration of others.

Her transformative journey started with running TEDxBrighton, where she learned the art of ‘shepherding’ talent. Today, as a partner at UnitedUs, her commitment to collaboration and care is palpable.

The leadership landscape is evolving, and Natalie is at the forefront. She reflects on her unwavering belief that leadership is nurturing the diverse talents surrounding you.

• Radical honesty is her secret weapon. By openly discussing personal experiences—including motherhood—she fosters trust within her team.
• Power dynamics are under scrutiny. Natalie champions the idea that true leadership involves an understanding of the complexities at play.

Empathy in Action

Natalie’s perspective has matured significantly. When she first embarked on her leadership journey, she was buoyed by naive self-assurance.

Now, her role demands a nuanced understanding of both highs and challenges of agency life. Her journey through motherhood has yielded invaluable lessons in vulnerability, which she believes is indispensable in leadership.

Being open about struggles has created a culture of acceptance and empathy at UnitedUs.

Confronting Leadership Challenges

In navigating leadership as a woman, Natalie has faced her share of challenges.

She acknowledges the frustration of having ideas validated only when echoed by male colleagues. Understanding these dynamics necessitates a strategic approach to stakeholder management.

• Despite barriers, the creative industries are becoming more inclusive.
• However, stereotypes surrounding parenthood must be challenged to elevate women’s roles in leadership.

Navigating Stereotypes

Creative organizations must tackle how they support female leaders—particularly during motherhood. Key initiatives include:

• Implementing policies that cater to parents.
• Dismantling stereotypes, like ‘baby brain’.
• Encouraging conversations around personal experiences.

Moreover, women in leadership must lead by example. Sharing personal journeys can illuminate the path for others, ensuring a network of support.

Conclusion

Through empathy, transparency, and redefining power dynamics, Natalie Burns embodies a new era of leadership. As creative industries evolve, her message becomes increasingly relevant—engendering a culture of support where women thrive as leaders.